Illusion of Validity
heuristics
representativeness
To think your judgement is valid, even when the evidence you have at hand is weak or unreliable.
To think your judgement is valid, even when the evidence you have at hand is weak or unreliable.
Assuming a product is good because of its packaging or wording.

Also relates to: Representativeness Heuristic · Affect Heuristic · Overconfidence · Confirmation Bias · Familiarity